Sustainability gives businesses a competitive advantage. When faced with a choice between similar brands or business offerings, customers increasingly choose those with sustainability and ethical credentials. A recent study  by consumer goods giant, Unilever, found that a third of shoppers globally are now buying from brands based on their social and environmental impact. The same report found that more than half (53%) of U.K. shoppers say they feel better when they buy products that are sustainably produced. This is especially true of the younger generation who actively seek out brands and businesses that align with their values and are seen to be doing the right thing.
There are few things more beneficial to morale than enabling a team to feel proud of the company they work for. People will want to work for your company; increasingly, people are seeking to work for companies that reflect their own values.  This recent global study  found that 62% of people would choose to work for a socially responsible company, even if the salary would be less than at other companies. By using clean energy you’re making a statement about your business and what it stands for. Give your staff something to shout about, they will become powerful advocates for your business.
When businesses join the Squeaky community, they don’t just connect with a regional energy generator in a purely transactional way, they also connect with the local social initiatives the generators support. We’re talking about local businesses sharing common goals that benefit the people and communities they serve. This creates a wonderful platform for authentic storytelling, the most important tool in marketing today.
Being part of the solution for our embattled planet matters. You might feel that it’s only what governments and giant corporations do that really count but actually, being a leader in your own community is a vital part of making the planet healthier. Lead by example, be living proof that buying clean energy is the right thing to do and that businesses that do good, do well. There is nothing to lose and everything to gain, the top brands in Havas Media’s huge annual Meaningful Brands research  have outperformed the stock market by 206% over a 10-year period.
Several of the previously mentioned benefits are so valuable they might even make paying more for clean energy seem worth it. But you don’t have to! It’s a common fallacy that clean energy costs more than dirty energy. The fact is, the cost of generating renewable energy has been falling in recent years. Plus, we will never charge a premium for clean energy like some suppliers do. Buying directly from renewable generators is efficient and cost-effective, moreover, everyone gets a fair deal.
Sources: Unilever report